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Born to deliver

With its new global brand, REGZA, Toshiba will underline the clear advantage of its televisions: an unsurpassed level of image quality. The first REGZA television was launched in Japan on March 1st 2006, followed by overseas, including North America, Europe, China and other Asian countries.

REGZA was coined from the literary German word "regsam" and expresses vibrant, dynamic qualities. It also captures Toshiba's intent of "Real Expression Guaranteed by amaZing Architecture," the superlative picture quality Toshiba achieves with its advanced expertise.

REGZA Story

REGZA Green, a rich dark green, will be adopted in advertising and marketing the new brand, used to convey the superiority, authenticity and high-quality of REGZA products.

Toshiba REGZA is born to deliver the best picture quality by making full use of its advanced proprietary technologies in digital image processing and over half a century of know-hows in TV imaging technologies.